At Hixon Zuercher, we are committed to excellence in everything we do.

Our purpose is to steward generational wealth. 

Our commitment to excellence is evident in our firm’s culture. We operate by the following guiding principles that support our core values of INTEGRITYPROFESSIONALISM, EXCELLENCE, TEAMWORK & ABUNDANCE:

  1. INTEGRITY: Act with integrity.
    • Puts the client’s best interests first.
    • Is completely true to his/her values, beliefs and principles.
    • Plays the long game, without taking shortcuts.
  2. PROFESSIONALISM: To be a true professional.
    • Is not satisfied unless we deliver great results that help our clients achieve their goals.
    • Is committed to a lifetime of learning, striving to acquire the skills needed to achieve expert status in his/her role.
    • Acts with care, kindness, and humility while also being courteous, thoughtful, and polished.
    • Shows a deep sense of responsibility for improving the lives of clients.
  3. EXCELLENCE: Serve clients with excellence.
    • Provides “first-class” service that triggers a positive emotional response.
    • Goes “above and beyond” what’s expected.
    • Provides timely, accurate, and specific responses to client inquiries.
    • Shows a relentless pursuit of getting the details right.
  4. TEAMWORK: We are better together.
    • Puts others before self.
    • Shares knowledge in a way that helps others on the team develop.
    • Celebrates the successes and achievements of teammates and the firm.
    • Adapts to the needs of our clients and team.
  5. ABUNDANCE: Live with a positive and abundant mindset.
    • Has an optimistic outlook on life.
    • Lives generously.
    • Maintains a positive attitude, even when faced with a challenge.
    • Chooses to operate “Above the Line”.
    • Win or Learn.