Welcome to Hixon Zuercher Capital Management

A Fee-Only Wealth Management Firm in Findlay, Ohio.

We provide professional wealth and asset management solutions to a select group of individuals, families, professionals, business owners, institutions, and foundations. We assist our clients in reaching their financial goals, and achieving their dreams. We’d love to have you join us on the journey ahead.

Learn more about how you can become a client.

Our History

The Beginning

In August 2002, we launched our firm in a spare room at Adam’s house with zero clients, zero assets under management, a phone, a computer, an internet connection, and a dream. That year, the markets were still coming off the hangover from the tech bubble and we were all still feeling the effects of 9/11. With motivation to bring healing and success, we launched our firm, focused on providing wealth creation and investment management solutions to enable our clients to achieve financial freedom. Thus, our original name, Freedom Financial Solutions, was born.

The mission of Freedom Financial Solutions was to help our clients achieve their financial goals by successfully managing their investments, and that mission remains the same today. In 2003, we opened our office in the Chase Bank building in downtown Findlay, where we currently reside.

At the ribbon cutting ceremony in August 2003

Our Name Change

A part of the growing pains of an entrepreneurial business is celebrating successes as well as learning from missteps. We named our firm Freedom Financial Solutions because we wanted to be a one-stop shop to service our clients’ financial needs. In addition to investment management, we sold insurance and prepared tax returns, but found those services were better provided by other firms. We’ve received hundreds of calls over the years asking if we managed debt consolidation or mortgage refinancing, which are services we had never provided.

We realized that the name Freedom Financial Solutions no longer reflected our mission as a firm. It became clear that our core passion and competency was investing, and it was time for a change to portray that focus.

In January 2012, our firm became Hixon Zuercher Capital Management. Our new name communicates the focus of our business and highlights the names you have become familiar with as your investment managers over the years.

The Future

Today, we steward over $300+ million in assets to help numerous clients achieve their investment goals for college, retirement, and more.

We know the future is more exciting than the past. The world is a much better place than it was in 2002 as technology alone has made a better place to live, work, and play.

Economically, there will always be challenges and levels of uncertainty; however, there are also extreme levels of opportunity.

We commit every day to finding those investment opportunities and helping our clients achieve their goals and dreams.

We know the process of finding a financial planner or investment advisor can be overwhelming.

Our Process was specifically designed with you in mind.

It’s a simple framework to help you make an informed decision about hiring the right advisor.

Learn more about how Our Process can serve you.

Our Missions & Values

At Hixon Zuercher, we are committed to excellence in everything we do.

Our purpose is to steward generational wealth.

Our commitment to excellence is evident in our firm’s culture. We operate by the following guiding principles that support our core values of INTEGRITY, PROFESSIONALISM, EXCELLENCE, TEAMWORK & ABUNDANCE: 


Integrity: Act with integrity.

At the core of everything we do is our integrity. We do the right thing even when no one is looking. We shall always put the client’s interest first.


Professionalism: Be a true professional.

We demonstrate care, kindness, and humility while also being courteous, thoughtful, and polished. We aren’t satisfied unless we deliver great results that help our clients achieve their goals.


Excellence: Serve clients with excellence.

Our clients will always receive clear communication about their investments. We provide timely, accurate, and specific responses to client inquiries. We focus on achieving a resolution as quickly as possible.


Teamwork: We are better together.

We put others before self. We strive to be the best by showing kindness, compassion and have an awareness of how our actions impacts the team.


Abundance: Live with a positive and abundant mindset.

Attitude is everything. We are living in the best time in history. The opportunities for today’s investor are abundant and have an optimistic mindset, even when faced with challenges.

Get Started Here
We know the process of finding a financial planner or investment advisor can be overwhelming. Our process was specifically designed with you in mind.
It’s a simple framework to help you make an informed decision about hiring the right advisor.

How We’re Different

We Are Independent

Our independence as a firm means that our investment decisions are made exclusively for the benefit of our clients. This is one of the greatest benefits we offer our clients.

We are not owned by a Wall-Street brokerage house, a bank, or an insurance company.  We do not have sales quotas and we are not pushing specific products. We control the advice given to our clients, which puts us in the position to serve our clients’ best interests.

We Are Fee-Only


Our advisory services are completely objective and free of conflict.  The term “fee-only” describes how we get paid.

A “fee-only” compensation structure is of critical importance to you.  By operating as a “fee-only” firm, we can serve your best interests.  Our only form of compensation comes directly from our clients, and is a mutually agreeable percentage of assets under management. We earn no commissions or fees on the investments and recommendations we make for and to our clients, and we receive no referral fees.

An investment advisor who is dependent on commission income has a financial stake in the course of action they recommend to a client. This creates an inherent conflict of interest and cannot be considered objective or unbiased.  That conflict of interest can cost the client both in out-of-pocket expenses and in the quality of advice the client will receive.

We believe that many of the problems that beset Americans today in their financial affairs – including failure to protect retirement assets and poor allocation of savings and investments – relate directly to the conflicts of interest that pervade the marketplace. Therefore, it is extremely important to us that our clients know we are always focused on their financial and long-term benefit as they invest with Hixon Zuercher.

We Manage & Invest Assets In House

We work for our clients and our clients alone, meaning we are not limited by any specific investment strategy. This freedom gives us the ability to analyze and select investments from the vast array of global securities available today, ensuring our clients are diversely yet wisely exposed to the markets.

Because we do not sell financial products or retain allegiance to any one brokerage firm, our clients avoid the burden of the commission-laden, retail financial services system.  We utilize discount brokerage firms that allow us to implement investment strategies that include no-load mutual funds, stocks, bonds, and other investments where appropriate.

We also have access to institutional mutual funds that are not available to retail investors at large.  Many of these investments have significantly reduced operational expenses that translate into higher returns for our clients.

We Are Local & Nationwide

We are proud to be based in Findlay, Ohio where many of our clients also reside. It is a privilege for us to work in the same environment where many of our clients live their daily lives, and it is a convenience to our clients that we are just a few minutes up the road from their homes. We enjoy serving our community and seek out opportunities to be more involved locally.

With the convenience of the internet, we can also meet with and serve our clients who are living, working, and planning for their financial futures all over the country.

We look forward to connecting with our out-of-town clients and are proud to provide them the same care and attention as our clients in Northwest Ohio.

We Are Focused On Relationships

Our relationships with our clients are our top priority. We genuinely care about our clients achieving their goals, and we want them to feel comfortable when discussing their futures with us.

We want to work collaboratively with our clients to help them maintain, build, and steward generational wealth!

We Are Transparent

Our clients are our number one priority, and we want to always ensure they feel safe and secure with their investments under our management.

For this reason, we are passionate about providing clear, open communication with our clients about their investments.

As a client of Hixon Zuercher, you will always know three things:

  1. How much you are paying for our services.
  2. The results your investments have achieved for you. 
  3. Our view of the economy and market, and what we are doing for your portfolio.

We Are Driven By The Future

We are excited about all aspects of looking to the future, but helping our clients prepare for financial success in their own futures is a core focus of our firm. Along with investment management, we conduct extensive retirement analysis, planning, and coaching all catered to each clients’ individual needs and goals.

All our assistance is centered around a comprehensive, strategic plan to help our clients take positive steps to achieve their financial goals and dreams before, during, and beyond retirement. We are committed to helping our clients determine the legacy they want to leave. It is our privilege to walk beside them as they strive toward the future.